Fernando Aguirre, the founder of Reef Apparel, while hosting the VIP party at his home in La Jolla shared with us why the Luau & Legends of Surfing Invitational raising money for the Moores Cancer Center is so important to him. This is part of a video series called Luau Stories.
Fernando Aguerre is a visionary entrepreneur and influential figure in the world of surfing. Born in Argentina, he co-founded Reef, a renowned surf lifestyle brand. Fernando has been a driving force behind the development of professional surfing and its inclusion in the Olympic Games. Aguerre is also the President of the International Surfing Association (ISA). As President, he has worked tirelessly to promote the sport globally and advocate for its values of inclusivity, sustainability, and youth engagement.
His passion for the ocean and dedication to preserving its beauty and importance is unmistakeable. It has made him a respected leader in the surf community and an advocate for environmental conservation. Fernando Aguerre’s lifelong commitment to surfing and its positive impact on society has left an indelible mark on the sport.
Fernando Aguerre Luau Stories Video
This is part of a video series called Luau Stories About the Contest: https://luaulegendsofsurfing.org/
For over 20 years every August the contest and luau is held at Scripps Pier along the La Jolla Shores. This is the largest surfing charity event in the world having raised over 10 Million for the Moores Cancer Center.
