The surfing industry grapples with a staggering annual output of plastic and styrofoam waste. Predominantly, stemming from packaging materials like mailers, bubble wrap, and plastic shrink wrap.
This mounting environmental concern exacerbates the global trash crisis. It directly contributes to the pollution of our oceans and landfills.
A critical examination of the industry’s impact on the environment is essential for fostering sustainable practices. Enter A New Earth Project, a transformative force in the surfing realm.
A New Earth Project Video
Employees, Peter King and Jason Jackson, discuss this innovative company is reshaping the industry’s approach to shipping and packaging. By introducing sustainable materials and methods, A New Earth Project seeks to reduce the ecological footprint of surfing-related activities, inspiring positive change.
Surfers and surfboard partners are increasingly embracing these conscientious practices, heralding a promising shift towards a more environmentally responsible future for the sport. As we ride the waves, let’s also ride the tide of change towards a cleaner, more sustainable surfing experience.
A New Earth Project History
A New Earth Project started as a conversation between surfers on the North Shore of Oahu. It has grown into a robust movement to raise awareness of the scale of plastic pollution in waterways. The initiative brings together the voices of ocean and water advocacy groups. Partnering with organizations in the supply chain equipped to bring solutions to the table to remediate the problems that exist today.
A New Earth Project is a team built by founder Wes Carter, president of Atlantic Packaging, one of the largest privately held packaging companies in North America. The initiative is supported by veterans from the surf, outdoor, film, and packaging industries.
A New Earth Project Website – https://anewearthproject.com/
Instagram – https://www.instagram.com/anewearthproject/